Dr. Mark D. Yates from "business consultancy one stop shop" believes the answer is simple. online retailers grow in popularity because they are flexible enough to address the current needs of contemporary shoppers. The art of business war advocates flexibility in all things related to business. Dr. Mark D. Yates continues, for example the young shoppers of today have been brought up with computers and the internet being part of their daily lives. They have confidence in online shopping which member of the older generations have yet to fully embrace.
That said with ‘Silver Surfers’ being the fastest growing demographic to embrace computers and the Internet that is slowly changing. Added security features implemented by larger e-commerce businesses to reduce online fraudulent activities has also helped fuel the online retailers grow in popularity.
Many of the major online web site businesses have worked closely with a business consultant who specialises in fraud reduction and who is classed as a security expert in e-commerce trading. Another reason why online retailers grow in popularity is because of the sheer explosion in online selling. Dr. Mark D. Yates from "Business Consultancy One Stop Shop states; with on-line retail spending due to reach £42.4bn by 2012 its no wonder online retailers grow in popularity, especially in the midst of the current economic downturn.
E-commerce online shopping is particularly popular among younger men, with just over a fifth of men under 35 (22%) choosing Amazon online store as their favourite place to shop.
Dr. Mark D. Yates explains, another reason for why online retailers grow in popularity is because of the sheer convenience of online shopping. Business e-commerce web sites are being produced to cater for this convenience. For example pconestopshop.com, asecurityonestopshop.com and businessconsultancyonestopshop.com offer shoppers a pleasurable shopping experience which follows the ‘Harrods Shopping Experience.’ i.e. A huge range of multiple products from multiple suppliers & manufacturers all offered under the one roof at a fraction of High Street prices & overheads. All available from the comfort of your home or office desktop computer.
Analyst TNS Worldpanel conducted its annual poll which states, online retailers could outstrip the popularity of high street giants if current trends continue and If they do, we will see a lot more online retailers overtake more traditional high street retailers. Old high street favourites such as Woolworths and Zavvi, both of whom are planning to re-launch as online brands.
TNS polled 15,000 people during the 52 weeks to January 4, 2009. The top 10 retailers from one to 10 were: Tesco, Amazon, Asda, Marks & Spencer, John Lewis, Argos, Sainsbury’s, Debenhams, Morrisons, eBay, all of whom have a very strong internet site presence.
Dr. Mark D. Yates business consultant at Business Consultancy One Stop Shop states; the art of business war identifies researching your customers current needs and then servicing those needs expodiciously. E-commerce does just that. if this doesn’t demonstrate why online retailers grow in popularity then I don’t know what will.
By: Mark Yates
About the Author:
Business Background of Mark D. Yates: A former Managing Director & CEO of a USA corporation and former MD of two UK Companies. Dr. Mark Yates provides his expertise to a cross section of corporate entities including, Information technology, media, mining, banking and other financial & business institutions, security, law enforcement, construction, sales, marketing, manufacture, banking, film & TV, trade unions, graphic & web design & high income generation E-commerce development & sales. Mark is a very experienced corporate trouble shooter and visionary leader. He effectively handles special assignments and specialises in providing practical solutions to complex business problems. A compulsive achiever who demonstrates the ability to consistently exceed desired results. He is particularly adept in structuring International joint venture businesses and is particularly skilled at identifying new domestic & overseas markets for clients. Now Security specialists who consults for the UK’s largest e-tailer of security products and services
